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Insights
Musings on brand strategy, communications, and how it all boils down to connection.
What Trump’s 2024 victory reveals about the power of targeted storytelling
In 2016, I watched Donald Trump’s first presidential victory unfold from my liberal university campus. The morning after the results were...
Nov 26, 20244 min read
10 communication strategies I learned through teaching
It’s my first day as a teacher, fresh out of university. The setting? A chilly, fluorescent-lit classroom in Miami-Dade County.
Oct 22, 20245 min read
Strategy as business therapy—how to unlock resilient brands
In 2022, I hit my rock bottom. After years on the corporate treadmill, constantly chasing the next milestone of success, I found myself...
Oct 15, 20243 min read
How neurodivergent thinking can transform your startup's communication
What is aphantasia? If you haven’t heard that word before, you’re not alone.
Oct 13, 20243 min read
Niche clubs are thriving—here’s why your brand should care
Clubs are on the rise as adults seek deeper community and connection. Here’s why brands should pay attention.
Oct 1, 20244 min read
5 communication lessons from horoscopes to hook and keep your audience
Have you ever wondered why so many people, even the most rational among us, turn to horoscopes for guidance?
Sep 26, 20244 min read
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