.png)
Work
Discover how we can work together to help elevate your brand.
Deliverables
-
Brand strategy
-
Brand narrative
-
Copywriting
-
Advisory
Date
July 2023 - Present
Background
As an innovative, sustainable agricultural producer in Portugal, Aquaterra was looking to define a coherent brand identity that represented it's environmentally-focussed ethos and translate it across a refreshed website.
Building Aquaterra's brand
Website: Drafted copy to align to new brand pillars and advised on wireframes and visual execution.
Communications strategy: Developed s strategy and content recommendations for core channels.
Unlocking Aquaterra's brand
Brand strategy: Analyzed industry and market trends; identified target audiences; defined business and communications objectives; and conducted stakeholder interviews and competitor research to articulate the company's brand positioning and value proposition.
Narrative: Developed topline and audience-specific messaging, as well as an articulation of Aquaterra's mission, values, and tone of voice.
Identity: Advised on the creation of Aquaterra’s visual identity, providing feedback on logo, brand guidelines, and website creative direction.
Protecting Aquaterra's brand
Sustainability counsel: Supported on media messaging and provided strategic advice on sustainability communications best practice.
Deliverables
-
Brand strategy
-
Brand narrative
-
Communications strategy
-
Events strategy
Date
September - November 2023
Background
Land Life is an established global nature restoration with a proven, attractive business model for customers and landowners. But their value proposition was not fully reaching and resonating with key audiences. Our goal was to change that through a refreshed articulation of the brand value proposition and offering for target audiences.
Building Land Life's brand
Communications strategy: Crafted a multi-channel strategy aimed at fostering partnerships with landowners and securing new customers and investors. Presentation outlined website enhancements, content pillars, and channel recommendations. Produced a phased media and events plan to engage relevant stakeholders and position Land Life as an industry thought leader.
Unlocking Land Life's brand
Brand strategy: Conducted a thorough brand audit including market, audience, and competitor research and analysis. Distilled Land Life's value proposition into five core pillars to illustrate the unique ways the brand succeeds in achieving high-integrity nature restoration across the world.
Narrative: Developed core and audience-specific messaging that concisely articulated Land Life’s value proposition for target audiences, as well as an overarching brand narrative document to ensure consistency across tone and terminology.
Strategy helped drive internal discussions about the company’s mission and USP, value proposition received buy-in across C-suite, and messaging was integrated into website copy.
Post Office
Deliverables
-
Account management
-
Campaign strategy
-
Campaign implementation
-
Media relations
Date
November 2022 - January 2024
Background
Amidst rising energy bills, thousands of post offices across the UK found themselves on the brink of closure in 2022. Boldspace's objective was clear: mobilize public support to urge decision-makers to extend the Energy Bill Relief Scheme (EBRS). This extension would allow post offices to remain operational and keep the UK connected during the energy crisis.
Building Post Office's brand
Campaign strategy: Managed account team and liaised with client to deliver a three-pronged campaign demonstrating that the Post Office (as an institution), post offices themselves (individual branches), and the postmasters that run them, are fundamental to the UK’s social and economic fabric.
Narrative: Created messaging toolkit for postmasters to help them build the most effective argument possible based on their local activity, proof points, and advocates. Drafted stakeholder letters to engage stakeholders — such as BEIS, HMT, and media commentators —as well as a letter for postmasters to tailor and send to local MPs.
Copywriting: Drafted copy for the Post Office website campaign hub, as well as weekly newsletter updates and a campaign film storyboard. This helped drive a coordinated mail-out with postmasters sending 2,000+ letters to local MP’s during the duration of the campaign, and a total of 492 MPs reached by local postmasters.
Events: Supported the organization of a branch event at the Blackpool post office bringing together the local postmaster, MP, customers, and regional media. Resulted in local newspaper coverage and an op-ed in the Daily Mail.
Media: Coordinated media interviews and drafted media commentary to showcase the importance of local branches and highlight the need for continued support. Resulted in 900+ total pieces of coverage with an estimated reach of 1.2 billion across print, online, and broadcast including Sky News, The Telegraph, and The Independent.
Duration of campaign led to impactful government engagement including the submission of two parliamentary questions by MPs and one government response.
Campaign
+2,000
Letters sent to MPs
Media
900+
Pieces of organic coverage secured
Reach
1.2 bn
Total reach
MEDIA COVERAGE
Deliverables
-
Account management
-
Event coordination
-
Social content
-
Media relations
Date
March 2021 — September 2023
Background
Our work for VCMI was centered around two core objectives: First, to develop and execute a communications strategy from VCMI’s inception through launch, positioning it as a credible voice for integrity in voluntary carbon markets. Second, to enable a favorable media and stakeholder landscape for the 2022 launch of the VCMI Claims Code of Practice, a global standard for corporate use of carbon credits, and encourage corporate uptake.
Unlocking VCMI's brand
Brand strategy: Provided recommendations to help differentiate VCMI from less credible actors in the carbon markets space and secure multistakeholder support of the initiative and its Claims Code of Practice.
Narrative: Crafted tailored messaging that achieved media cut-through and set the initiative apart from less credible actors. Positioned VCMI as a critical initiative helping businesses reach their net-zero targets and channeling critical finance to climate solutions that benefit nature and empower underserved communities. Articulated the ways that VCMI is bringing transparency and accountability to an evolving market.
Building VCMI's Brand
Communications strategy: Developed and executed a global channel and media strategy to establish VCMI as a credible leader paving the path forward for voluntary carbon markets.
Media: Pitched and secured over 40+ media briefings with top-tier media and environmental trades in VCMI’s first year, resulting in 60+ pieces of organic coverage.
Events: Spearheaded VCMI’s events program, securing and arranging client speaking opportunities at high-profile conferences including the COP26 World Leaders’ Summit and The Economist Impact events.
Digital: Managed Twitter and LinkedIn accounts and developed weekly content, helping drive 3,950+ new users to VCMI’s homepage following the Claims Code announcement. 57+ businesses signed up to the Claims Code within a month.
Protecting VCMI's brand
Media relations: Identified and analyzed VCMI advocates and detractors, developing a tailored media strategy to build relationships with key industry trades.
Media messaging: Drafted proactive and defensive media messaging to address ongoing carbon market backlash, advising clients on terminology and issue framing. Crafted proof points and content to encourage business support of Claims Code of Practice.
The launch of VCMI Claims Code of Practice was shortlisted in the PRCA Awards for Best International Campaign.
MEDIA COVERAGE
Digital
3,950+
New users directed to VCMI website homepage
Media
60+
Pieces of organic coverage secured
Events
20+
Speaking engagements coordinated at COP26
Impact
57+
Businesses signed up to Claims Code within a month